Slowly but steadily, the geographic centre of business gravity is
moving eastwards. Emerging economies are proving promising business
markets with large populations that have strong future purchasing
power. The youthful human capital provides potential opportunities
for innovation. The MENA region is strategically placed at the hub
between East and West. As the developed West and the developing
East collide, the challenges and opportunities that arise bring a
rich variety of perspectives of innovative solutions to business
dilemmas. This set of cases in our 4th volume explores why and how
some successful Indian entrepreneurs have relocated themselves to
the UAE. It traces their entrepreneurial stories. Two cases are
from the healthcare industry: Dr. B.R. Shetty is the founder of NMC
Healthcare, UAE Exchange and Neo Pharma. Dr Azad Moopen is the
founder of Aster DM Healthcare. This case traces the story of
Yogesh Mehta who moved from Mumbai, Maharashtra to begin Petrochem
Middle East.The book also documents the stories of a few women
entrepreneurs, including Uma Ghosh Deshpande who carved a career
for herself in the competitive UAE media production industry, and
the Karla sisters who are on a quest to make the world disability
friendly.
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