Tourism entrepreneurs aims to provide students studying business
management and tourism and emerging entrepreneurs, with the
knowledge and skills to start and manage their own small business.
It takes the reader through a process of understanding what tourism
and the tourism industry is all about and where the entrepreneur
fits into the industry, highlighting the importance of
entrepreneurial activities within the tourism industry. The title
allows readers to move from the conceptual stage to the writing of
a business plan; this prepares the budding entrepreneur for -
financing the venture; assessing the environment and market;
identifying marketing opportunities; highlighting the risks
involved and planning the financial management of the business; how
a business should be managed to achieve success.
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