Tourism entrepreneurs (Paperback)

Tourism entrepreneurs aims to provide students studying business management and tourism and emerging entrepreneurs, with the knowledge and skills to start and manage their own small business. It takes the reader through a process of understanding what tourism and the tourism industry is all about and where the entrepreneur fits into the industry, highlighting the importance of entrepreneurial activities within the tourism industry. The title allows readers to move from the conceptual stage to the writing of a business plan; this prepares the budding entrepreneur for - financing the venture; assessing the environment and market; identifying marketing opportunities; highlighting the risks involved and planning the financial management of the business; how a business should be managed to achieve success.

General

Imprint:	Juta Legal and Academic Publishers
Country of origin:	South Africa
Release date:	June 2007
First published:	July 2006
Authors:	Melodi Botha • Felicit e Fairer-Wessels • Berendien Lubbe
Dimensions:	245 x 168 x 7mm (L x W x T)
Format:	Paperback
Pages:	142
ISBN-13:	978-0-7021-7169-7
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business Management Promotions Books > Promotion > Juta Competition > Business Management
LSN:	0-7021-7169-7
Barcode:	9780702171697

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!