Travel and Tourism Public Relations (Hardcover)

Travel and Tourism Public Relations gives a global perspective on the public relations and introduces the readers to the travel and tourism industry. It talks about the transportation and its relationship with the public relations and discusses the prospects of public relations as a tool of marketing in the tourism industry. The book also talks about the impact of public relations and media on the tourism sector. Also discussed in the book is the awareness public relations create for the travel destinations, the ways to manage communication in a challenging situation, public relations at hotels, the challenges that come up in the management of tourists and the future of the travel and tourism industry.

General

Imprint:	Arcler Education Inc
Country of origin:	Canada
Release date:	November 2019
First published:	2019
Authors:	Merly Fiscal Arjona
Dimensions:	229 x 152mm (L x W)
Format:	Hardcover
Pages:	290
ISBN-13:	978-1-77407-264-6
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > Hotel & catering trades
LSN:	1-77407-264-5
Barcode:	9781774072646

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