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Books > Professional & Technical > Technology: general issues > Engineering: general
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The Entrepreneurial Engineer - How to Create Value from Ideas (Hardcover, New)
Loot Price: R3,252
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The Entrepreneurial Engineer - How to Create Value from Ideas (Hardcover, New)
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The authors, educators and successful entrepreneurs, wrote this
textbook with the goal of maximizing your chance of entrepreneurial
success. It is designed to encourage those who want to start a
business and those who have already begun. It includes guidance,
instruction, and practical lessons for the prospective
entrepreneur. The book focuses on early stage financing of a
startup company, beginning with an emphasis on constructing an
effective business plan, including writing techniques to help
convey your message, and preparing solid financial statements. This
why and how of writing a business plan is followed by
recommendations on raising outside capital. Important topics
include developing your marketing strategy, recruiting and managing
creatives and managers, and retaining effective employees. Legal
structures, negotiation strategies, and economic evaluation of
opportunities are also discussed. The book concludes with a chapter
on project management. The book includes many engineering economy
topics, sufficient for those who will be taking the FE Exam.
General
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