The Asian Insider - Unconventional Wisdom for Asian Business (Hardcover, New title)

Knowledge of Asian business is dominated by conventional wisdom, much of which has achieved the status of myth. Bestselling author Michael Backman has researched beneath the surface to reveal the things that you need to know about Asian business and society. Using a wealth of examples, case studies and anecdotes, he provides a revealing and unconventional picture based around key business themes. Business, business culture and culture are entwined to draw the reader from the outside into becoming an Asian insider. Written in the author's direct, sharp style, "The Asian Insider" is a fascinating read for anyone wishing to get to grips with Asian business and understand how Asia really works.

General

Imprint:	Palgrave Macmillan
Country of origin:	United States
Release date:	April 2004
First published:	2004
Authors:	Michael Backman
Dimensions:	235 x 155 x 22mm (L x W x T)
Format:	Hardcover
Pages:	294
Edition:	New title
ISBN-13:	978-1-4039-1657-0
Categories:	Books > Business & Economics > Business & management > International business
LSN:	1-4039-1657-8
Barcode:	9781403916570

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