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Books > Business & Economics > Business & management > International business
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The Asian Insider - Unconventional Wisdom for Asian Business (Hardcover, New title)
Loot Price: R1,501
Discovery Miles 15 010
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The Asian Insider - Unconventional Wisdom for Asian Business (Hardcover, New title)
Expected to ship within 10 - 15 working days
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Knowledge of Asian business is dominated by conventional wisdom,
much of which has achieved the status of myth. Bestselling author
Michael Backman has researched beneath the surface to reveal the
things that you need to know about Asian business and society.
Using a wealth of examples, case studies and anecdotes, he provides
a revealing and unconventional picture based around key business
themes. Business, business culture and culture are entwined to draw
the reader from the outside into becoming an Asian insider. Written
in the author's direct, sharp style, "The Asian Insider" is a
fascinating read for anyone wishing to get to grips with Asian
business and understand how Asia really works.
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