The high-technology capital equipment business has its unique set
of challenges. If you're an executive trying to compete in this
world, you know it's not enough to just improve operational cost
and efficiency. You need to consistently define and create winning
products that are then successfully marketed to capture their full
value. "Equipped to Win" shows you how to thrive in this world in a
straight-forward how-to style. With "Equipped to Win" you get the
capital equipment industry's best practices for strategy, product
management, and marketing. Capital equipment executives, this is
your guide for growing your business, improving profits, and
beating the competition.
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