Professor Czinkota shares with us his practical insights into the
modern world trading system and the complexities that exist within.
It provides an invaluable framework for future global leaders in
their endeavors to solve global trade crises and find opportunities
for furthering the free flow of goods and services across borders.
It is rare to find such practical insights into the rationale of
why the world is what it is today and makes for some interesting
guidance for the future. Anyone who reads this book will be better
equipped to tackles the challenges of operating in the world
economy and working their way out of conflicts. The book also
addresses the weaknesses present in current world structures, such
as the World Trade Organization and its inability to suppress
China, guiding the reader on how to achieve business success in a
world of instability and diplomatic tensions. The concept of
Curative International Marketing is a unique framework fathered by
Professor Czinkota and is deeply explored in this book.
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