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Emerging Trends, Threats And Opportunities In International Marketing (Paperback, New) Loot Price: R539
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Emerging Trends, Threats And Opportunities In International Marketing (Paperback, New): Michael Czinkota, Ilkka Ronkainen,...

Emerging Trends, Threats And Opportunities In International Marketing (Paperback, New)

Michael Czinkota, Ilkka Ronkainen, Masaaki Kotabe

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List price R613 Loot Price R539 Discovery Miles 5 390 You Save R74 (12%)

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The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.

General

Imprint: Business Expert Press
Country of origin: United States
Release date: December 2009
First published: September 2009
Authors: Michael Czinkota • Ilkka Ronkainen • Masaaki Kotabe
Dimensions: 231 x 153 x 20mm (L x W x T)
Format: Paperback
Pages: 400
Edition: New
ISBN-13: 978-1-60649-035-8
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 1-60649-035-4
Barcode: 9781606490358

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