Highly Recommended - 1999 MCA Book Awards This book examines for
the first time the impact of the electronic shopping revolution on
the major retailers and manufacturers of today. It identifies which
companies will feel the greatest impact of the changes and how that
will vary by industry sector. It describes the strategic options
available and how they can best be pursued and made successful. It
sets out a roadmap for retailers and manufacturers to think and
plan their way through this new revolution and master the changing
needs and expectations of the twenty-first century consumer.
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