Through this book we hope to open hands, minds, and hearts in
organizations to a new world of opportunities. Today (in the early
years of the second decade of the 21st century) the world's
population is something over 7 billion people. That's a lot of
people and a lot of potential brain power, buying power, and
leadership power. This book can help organizations to connect to
and capture this great potential by understanding the necessary
value exchanges and engagement opportunities.
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