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Competitive Advantage (Paperback, Export)
Loot Price: R466
Discovery Miles 4 660
You Save: R41
(8%)
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Competitive Advantage (Paperback, Export)
 (2 ratings, sign in to rate)
List price R507
Loot Price R466
Discovery Miles 4 660
You Save R41 (8%)
Expected to ship within 9 - 17 working days
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COMPETITIVE ADVANTAGE introduces a whole new way of understanding
what a firm does. Porter's groundbreaking concept of the value
chain disaggregates a company into 'activities', or the discrete
functions or processes that represent the elemental building blocks
of competitive advantage. Now an essential part of international
business thinking, COMPETITIVE ADVANTAGE takes strategy from broad
vision to an internally consistent configuration of activities. Its
powerful framework provides the tools to understand the drivers of
cost and a company's relative cost position. Porter's value chain
enables managers to isolate the underlying sources of buyer value
that will command a premium price, and the reasons why one product
or service substitutes for another. He shows how competitive
advantage lies not only in activities themselves but in the way
activities relate to each other, to supplier activities, and to
customer activities. That the phrases 'competitive advantage' and
'sustainable competitive advantage' have become commonplace is
testimony to the power of Porter's ideas. COMPETITIVE ADVANTAGE has
guided countless companies, business school students, and scholars
in understanding the roots of competition. Porter's work captures
the extraordinary complexity of competition in a way that makes
strategy both concrete and actionable.
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