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Conducting a Communication Audit - Promoting Organizational Effectiveness Through Communication Efficiency (Paperback)
Loot Price: R1,250
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Conducting a Communication Audit - Promoting Organizational Effectiveness Through Communication Efficiency (Paperback)
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Conducting a Communication Audit: Promoting Organizational
Effectiveness through Communication Efficiency equips readers with
the knowledge and skillsets they need to conduct successful
communication audits and, in doing so, help organizations overcome
their communication issues. The text teaches readers how to
identify communication problems within organizations and then how
to use this diagnostic information to enhance communication across
the organization. Opening chapters provide readers with context for
communication in the organization, as well as foundational
determinations for beginning the audit process. The material
discusses the importance of performing communication audits, the
role of the communication consultant, setting goals and determining
a strategy, and involving key stakeholders in the process.
Additional chapters walk readers through the steps involved in an
audit, including conducting a needs assessment, collecting data,
analyzing data, and communicating results. Readers learn how to use
audit results to create an internal communication strategy, infuse
communication audits into organizational culture, and utilize
results to inform organizational training. Closing chapters address
the nuances of communication audits in a digital world and clearly
summarize key ideas from each chapter. A dynamic, practical, and
approachable handbook, Conducting a Communication Audit is an ideal
resource for courses and programs in communication, business, and
organizational communication and behavior.
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