Corporate Entrepreneurship & Innovation (Hardcover, 3rd)

This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.

General

Imprint:	South-Western
Country of origin:	United States
Release date:	November 2010
First published:	November 2010
Authors:	Michael H. Morris • Donald F Kuratko • Jeffrey G Covin
Dimensions:	241 x 190 x 25mm (L x W x T)
Format:	Hardcover - Sewn / Cloth over boards
Pages:	496
Edition:	3rd
ISBN-13:	978-0-538-47892-2
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Management & management techniques > General
LSN:	0-538-47892-6
Barcode:	9780538478922

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