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What do Entrepreneurs Create? - Understanding Four Types of Ventures (Paperback)
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What do Entrepreneurs Create? - Understanding Four Types of Ventures (Paperback)
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This book addresses the different kinds of businesses launched by
entrepreneurs and explains why their differences are so critical
for our understanding of entrepreneurship. While entrepreneurs
create a wide variety of businesses, overwhelming emphasis has been
placed on explosive growth firms such as Facebook, Google, Amazon,
Uber and Airbnb. Although important, these businesses represent
less than one percent of start-ups. The book distinguishes four
types of new ventures: survival, lifestyle, managed growth and
aggressive growth. Underlying characteristics of each type are
investigated, together with the resources, skills and capabilities
necessary for their success. Issues that arise based on this
typology are explored, including reasons why ventures of one type
rarely change to become another, and how entrepreneurs determine
which they should pursue. In addition, the authors introduce the
'portfolio' concept, where the need to develop a balanced mix of
venture types is emphasized. The principal audiences for What Do
Entrepreneurs Create? include entrepreneurship educators, scholarly
researchers, public policy developers, economic development
professionals, and community organizations striving to foster
entrepreneurial activity.
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