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Research Methods in Luxury Management (Hardcover) Loot Price: R4,721
Discovery Miles 47 210
Repayment Terms: R442 pm x 12*
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Research Methods in Luxury Management (Hardcover): Michael J.G. Parnwell, Kelly Meng

Research Methods in Luxury Management (Hardcover)

Michael J.G. Parnwell, Kelly Meng

Series: Mastering Luxury Management

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Loot Price R4,721 Discovery Miles 47 210 | Repayment Terms: R442 pm x 12*

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• First book that considers research methods within the luxury context. • Each aspect is supported by real-life case studies and examples from international luxury brands. • Pedagogy to aid learning is integrated throughout, including review challenges and problem-solving exercises. • Supplemented by online resources, including chapter-by-chapter PowerPoint slides.

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Series: Mastering Luxury Management
Release date: June 2023
First published: 2023
Authors: Michael J.G. Parnwell • Kelly Meng
Dimensions: 246 x 174mm (L x W)
Format: Hardcover
Pages: 214
ISBN-13: 978-1-03-228117-9
Categories: Books > Reference & Interdisciplinary > Communication studies > Research methods
Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 1-03-228117-0
Barcode: 9781032281179

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