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Research Methods in Luxury Management (Paperback) Loot Price: R1,345
Discovery Miles 13 450
Repayment Terms: R126 pm x 12*
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Research Methods in Luxury Management (Paperback): Michael J.G. Parnwell, Kelly Meng

Research Methods in Luxury Management (Paperback)

Michael J.G. Parnwell, Kelly Meng

Series: Mastering Luxury Management

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Loot Price R1,345 Discovery Miles 13 450 | Repayment Terms: R126 pm x 12*

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• First book that considers research methods within the luxury context. • Each aspect is supported by real-life case studies and examples from international luxury brands. • Pedagogy to aid learning is integrated throughout, including review challenges and problem-solving exercises. • Supplemented by online resources, including chapter-by-chapter PowerPoint slides.

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Series: Mastering Luxury Management
Release date: June 2023
First published: 2023
Authors: Michael J.G. Parnwell • Kelly Meng
Dimensions: 246 x 174mm (L x W)
Format: Paperback
Pages: 214
ISBN-13: 978-1-03-228110-0
Categories: Books > Reference & Interdisciplinary > Communication studies > Research methods
Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Business & management > Sales & marketing > Market research
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LSN: 1-03-228110-3
Barcode: 9781032281100

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