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Voices in the Purple Haze - Underground Radio and the Sixties (Hardcover)
Loot Price: R1,346
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Voices in the Purple Haze - Underground Radio and the Sixties (Hardcover)
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During the fateful summer of 1966, a handful of restless and
frustrated deejays in New York and San Francisco began to conceive
of a whole new brand of radio, one which would lead to the
reinvention of contemporary music programming. Gone were the
screaming deejays, the two minute doowop hits, and the goofy
jingles. In were the counterculture sounds and sentiments that had
seldom, if ever, made it to commercial radio. This new and
unorthodox form of radio-this radical departure from the Top 40
establishment-reflected the social and cultural unrest of the
period. Underground radio had been born of a desire to restore
substance and meaning to a medium that had fallen victim to the
bottom-line dictates of an industry devoted to profit. In this
compelling and intriguing account of the counterculture radio
movement, over 30 pioneers of the underground airwaves share
insights and observations, and tell it like it was. Michael Keith
has interviewed some of the most prominent figures of underground
radio and has woven their reflections into a seamless, engrossing
oral history of one of radio's most extraordinary moments. From the
first broadcasts of a Screamin' Jay Hawkins record and a live
Love-In and Be-In Rock 'n Roll concert, to the ultimate corporate
takeover of the commercial underground airwaves, Keith provides the
reader with a unique and fresh look at this turbulent era. There
had never been anything like commercial underground radio before
its '60s debut, and there has not been anything like it since its
premature demise in the early 1970s. The innovativeness and
boldness of underground radio brought a new golden age to the
medium. Ignoring playlists, rigid programming formulas and program
clocks, the underground deejays attracted a dedicated following of
maturing baby boomers.
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