Orientalism as a concept was first applied to Western colonial
views of the East. Subsequently, different types of orientalism
were discovered but the premise was that these took their lead from
Western-style orientalism, applying it in different circumstances.
This book, on the other hand, argues that the diffusion of
interpretations and techniques in orientalism was not
uni-directional, and that the different orientologies Western,
Soviet and oriental orientologies were interlocked, in such a way
that a change in any one of them affected the others; that the
different orientologies did not develop in isolation from each
other; and that, importantly, those being orientalised were active,
not passive, players in shaping how the views of themselves were
developed."
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