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Technischer Vertrieb - Grundlagen des Business-to-Business Marketing (German, Paperback, Softcover reprint of the original 2nd ed. 2000) Loot Price: R2,568
Discovery Miles 25 680
Repayment Terms: R241 pm x 12*
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Technischer Vertrieb - Grundlagen des Business-to-Business Marketing (German, Paperback, Softcover reprint of the original 2nd...

Technischer Vertrieb - Grundlagen des Business-to-Business Marketing (German, Paperback, Softcover reprint of the original 2nd ed. 2000)

Michael Kleinaltenkamp, Wulff Plinke

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Loot Price R2,568 Discovery Miles 25 680 | Repayment Terms: R241 pm x 12*

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Im Grundlagenwerk Technischer Vertrieb werden Modelle und Instrumente fur die Planung und Gestaltung aller Aufgabenbereiche des technischen Vertriebs systematisiert und praxisbezogen aufbereitet. Zur Vorbereitung konkreter Marketingentscheidungen im Business-to-Business-Bereich werden Methoden der Markt- und Kundenforschung, des Rechnungswesens, der Wirtschaftlichkeitsrechnung sowie die Strategien der Marktbearbeitung behandelt. In dieser zweiten Auflage wurden die Inhalte neu gegliedert, uberarbeitet und teilweise erweitert. Sie umfasst alle notwendigen Grundlagen und uberlasst spezielle Anforderungen den weiteren Werken der Herausgeber im gleichen Verlag. So entsteht ein eng verzahntes Informationswerk von hoher Qualitat."

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: March 2013
First published: 2000
Editors: Michael Kleinaltenkamp • Wulff Plinke
Dimensions: 235 x 155 x 39mm (L x W x T)
Format: Paperback
Pages: 767
Edition: Softcover reprint of the original 2nd ed. 2000
ISBN-13: 978-3-642-62963-1
Languages: German
Categories: Books > Professional & Technical > Technology: general issues > Engineering: general
Books > Business & Economics > Economics > Microeconomics > General
Books > Business & Economics > Business & management > Management & management techniques > Project management
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-642-62963-6
Barcode: 9783642629631

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