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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
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Retailing Management - Global Edition (Paperback, 8th Revised edition)
Price: R464
Discovery Miles 4 640
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Retailing Management - Global Edition (Paperback, 8th Revised edition)
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Price R464
Discovery Miles 4 640
Expected to ship within 2 - 4 working days
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Retailing is a high tech, global, growth industry that provides
challenging and rewarding career opportunities for college
graduates. This book and its corresponding tools and exercises were
written to expose students to the excitement of retailing and
prepare them for a career in retailing and related fields. Known
for its strategic look at retailing and current coverage, this new
'7th edition' continues to be organized around a model of strategic
decision-making. One of the major advantages of the Levy/Weitz
approach is the text's readability, organization, and its emphasis
on how students can come to grips with real retailing issues and be
able to solve problems. This text's logical organization around a
decision-making process allows readers to learn about the process
of strategic decisions first before moving on to decision
implementation. The implementation decisions are broken down into
merchandise management decisions and store management decisions,
just as they would be in a real retailing setting. This text
provides a balanced treatment of strategic, 'how to,' and
conceptual material, in a highly readable and interesting format.
'The seventh edition' continues its cutting edge coverage on the
latest topics and developments in retailing including
globalization; customer relationship management programs;
multi-channel retailing; supply chain management, the use of the
Internet to improve operating efficiencies and customer service;
and, legal, ethical and cooperate social responsibility issues.
Students indicate that this text is a 'good read' because of the
numerous examples of retailers, their practices, the interesting
retail facts in the margins, and eye catching design and layout.
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