What are the forces shaping today's business world? How can they be
understood? It is impossible to understand business outside of the
wider context in which it takes place. Phenomena like globalization
and continuous technological innovation mean that businesses have
to move with the times or be swept away by the forces of change.
This text provides a series of key readings which introduce the
student to the factors underlying the business environment.
Including chapters by gurus such as Anthony Giddens, Stuart Hall
and Will Hutton, the book covers: social forces including the
social structure and long-term social change; technological factors
including Information Technology and new production technologies;
economic factors including the impact of macroeconomic policy and
of the financial system; and political factors including the legal
environment and government-business relations.
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