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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Vico in the Tradition of Rhetoric (Paperback)
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Vico in the Tradition of Rhetoric (Paperback)
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If among the many truths of Giambattista Vico's New Science there
is one that is deepest, it is the truth that language, mind, and
society are but three modes of a common reality. In Vico's term,
that reality is the monde civile, the world of man. It is a world
of many guises and faces. If reflected in a mirror, those faces
would reveal an image of the full array of contemporary arts and
sciences, all the disciplines of learning and technique by which,
so Vico judged, humanity attains its perfection. Humanity in its
perfection, however, is so rare a moment, so delicate and subtle a
state, that it is never to be found among the nations of the world
-- or is found in so fragile a form that it threatens always to
crack and fall to the ground. In the West, a persistent line of
thinking that has flourished from time to time holds that language
is primary in culture, metaphor a necessity, and jurisprudence our
highest achievement. This was the position of Vico, who not only
received and cherished the tradition, but looked deeply into it,
saw what its principles implied, and so made ready for the great
social theorists of the nineteenth century. That is the thesis of
this work. After an introductory chapter on Vico himself -- in
which his intellectual world and his movements within it are
sketched -- the work unfolds in three parts. These parts
successively treat rhetoric, pedagogy, and culture, each proceeding
from a major Vichian text.
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