It's a BRAND New Game explores how football has changed from a 3pm
Saturday afternoon match for all...into a multimedia extravaganza,
complete with celebrity players endorsed by corporate giants, the
ever growing digital influence and the importance of building clubs
into leading global brands! After two years researching the project
and right up until 3 weeks before print, Patterson uncovers some
fascinating and revealing soccer insights. Rigorously supported by
evidence, his findings are surprising - at times even shocking - to
the modern fan. It's a BRAND New Game achieves a rare distinction:
a sports book that transfers over into an interesting and
enlightening business book, packed full of helpful ideas and
relevant advice for any fan, player, executive or leader.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!