A pioneering neuroscientist reveals how brain science can transform
how we think about leadership, team-building, decision-making,
innovation, marketing, and more. Leadership is a set of abilities
with which a lucky few are born. They're the natural relationship
builders, master negotiators and persuaders, and agile and
strategic thinkers. The good news for the rest of us is that those
abilities can be developed. In The Leader's Brain: Enhance Your
Leadership, Build Stronger Teams, Make Better Decisions, and
Inspire Greater Innovation with Neuroscience, Wharton Neuroscience
Initiative director Michael Platt explains how. Over two decades as
a professor and practitioner in neuroscience, psychology, and
marketing, Platt's pioneering research has deepened our
understanding of how key areas of the brain workâand how that
understanding can be applied in business settings. Neuroscience is
providing answers to many of leadership's most vexing challenges.
In The Leader's Brain, Platt explains: Why two managers, when
presented with the same set of information, make very different
decisions;Why some companies (Apple) build strong social and
emotional connections with their customers and others do not
(Samsung); How some of the most significant events in sports
history, like the "Miracle on Ice," contain insights for how to
build a team; Why even some of the most visionary business leaders
can make disastrous decisions, and how to fix that. The Leader's
Brain relates findings like these, and many more, to help enhance
leadership in an ever-shifting world entering a "new normal." In
this fast-reading and engaging guide, you'll gain actionable
insights you can put into practice as a leader. You will also learn
what's going on in your team's brains when they are working in sync
with one another, how you can tweak your message delivery to make
sure others hear you, how to encourage greater creativity and
innovation, and much more.
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