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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Food manufacturing & related industries > Tobacco industry
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Heartland Tobacco War (Hardcover)
Loot Price: R2,134
Discovery Miles 21 340
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Heartland Tobacco War (Hardcover)
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Heartland Tobacco War chronicles the political and public relations
battles between health advocates and forces supported by the
tobacco industry in Oklahoma from the 1980s to the present. Michael
S. Givel and Andrew L. Spivak draw on previously-suppressed tobacco
insider documents and first-hand interviews with key players in the
conflict. This story of pro- and anti-tobacco lobbying and
legislation in the nation's heartland especially highlights the
unique role of Oklahoma's "renegade" Department of Health
Commissioner, Dr. Leslie Bietsch. After decades of political
dominance by the tobacco industry, this single maverick bureaucrat
in the early 2000s bypassed the usual insider politics of the
legislature and employed aggressive public campaign strategies to
bring about sweeping legal victories for clean indoor air and
tobacco taxes in a very conservative state. The authors examine the
Commissioner's aggressive advocacy in the context of insider and
outsider policy advocacy, public administration ethics, the
politics of bureaucratic activism and administrative lawmaking, and
direct democracy. Heartland Tobacco War tells a story that will be
of great relevance to public health practitioners, historians,
health activists, health policy scholars, sociologists, public
administration scholars, social movement and public interest group
scholars, political scientists, public policy scholars, and anyone
else interested in the politics of the tobacco industry.
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