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The Believing Brain - From Spiritual Faiths to Political Convictions - How We Construct Beliefs and Reinforce Them as Truths (Paperback) Loot Price: R435
Discovery Miles 4 350
You Save: R32 (7%)
The Believing Brain - From Spiritual Faiths to Political Convictions - How We Construct Beliefs and Reinforce Them as Truths...

The Believing Brain - From Spiritual Faiths to Political Convictions - How We Construct Beliefs and Reinforce Them as Truths (Paperback)

Michael Shermer

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List price R467 Loot Price R435 Discovery Miles 4 350 You Save R32 (7%)

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Synthesizing thirty years of research, psychologist and science historian, Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. Using sensory data that flow in through the senses, the brain naturally looks for and finds patterns - and then infuses those patterns with meaning, forming beliefs. Once beliefs are formed, our brains subconsciously seek out confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop. In The Believing Brain, Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. Ultimately, he demonstrates why science is the best tool ever devised to determine whether or not our belief matches reality.

General

Imprint: Robinson Publishing
Country of origin: United Kingdom
Release date: June 2012
First published: June 2012
Authors: Michael Shermer
Dimensions: 198 x 128 x 31mm (L x W x T)
Format: Paperback
Pages: 455
ISBN-13: 978-1-78033-529-2
Categories: Books > Reference & Interdisciplinary > Controversial knowledge > General
Books > Science & Mathematics > Science: general issues > Popular science
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LSN: 1-78033-529-6
Barcode: 9781780335292

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Sun, 1 Aug 2021 | Review by: Lelane S.

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