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Communication of global companies with the capital market (Paperback)
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Communication of global companies with the capital market (Paperback)
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Doctoral Thesis / Dissertation from the year 1998 in the subject
Business economics - Investment and Finance, University of Linz
(Sozial- und Wirtschaftswissenschaften, Unternehmensfuhrung),
language: English, abstract: Inhaltsangabe: Abstract: Communication
of global companies with the capital market is a very actual topic
and becomes more and more important nowadays. A good communication
is necessary for all companies listed an the stock exchange. I
wrote about this topic because firstly communication in general is
interesting for me and secondly since a long time I was fascinated
by the capital market and by the facts that a company has from one
day to the other more or less value and that people make a lot of
money by following and analysing information of global companies.
So I wanted to treat communication in general, then going more into
detail in investor relations, which is a special kind of
communication (financial community). My goal for this chapter was
to show the ways of communication of global companies with the
capital market in the form of reports, key figures etc. Activities
have to be done by law and that is why we can find in regulations
for these activities everyday life. Also communication has to be
regulated. As regulating authorities the BWA
(Bundeswertpapierausicht), the SEC (Securities and Exchange
Commission) and the NASD (National Association of Securities
Dealers) are mentioned. They regulate and supervise communication
and information. The most dangerous information for the capital
market and the efficiency of the capital market is insider
information, which cannot be avoided. Insider information and the
forbidden part of it, insider trading, are also treated as a kind
of forbidden communication. The last part is a study about a global
company, VA TECH. VA TECH is a global company based in Austria and
has got a leadership in communication in Austria. Most of the
information in part one can be found presented an the example of VA
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