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Ask the Experts - How Ford, Rockefeller, and the NEA Changed American Music (Hardcover)
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Ask the Experts - How Ford, Rockefeller, and the NEA Changed American Music (Hardcover)
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From the end of the Second World War through the U.S. Bicentennial,
the National Endowment for the Arts, the Rockefeller Foundation,
and the Ford Foundation granted close to $300 million
(approximately $2.3 billion in 2017 dollars) in the field of music
alone. In deciding what to fund, these three grantmaking
institutions decided to "ask the experts," adopting seemingly
objective, scientific models of peer review and specialist
evaluation. They recruited music composers at elite institutions,
professors from prestigious universities, and leaders of performing
arts organizations. Among the most influential expert-consultants
were Leonard Bernstein, Aaron Copland, Lukas Foss, and Milton
Babbitt. The significance was two-fold: not only were male, Western
art composers put in charge of directing large and unprecedented
channels of public and private funds, but in doing so they also
determined and defined what was meant by artistic excellence. They
decided the fate of their peers and shaped the direction of
music-making in this country. By asking the experts, the
grantmaking institutions produced a concentrated and interconnected
field of artists and musicians. Officers and directors utilized
ostensibly objective financial tools like matching grants and
endowments in an attempt to diversify and stabilize applicants'
sources of funding, as well as the number of applicants they
funded. Such economics-based strategies, however, relied more on
personal connections among the wealthy and elite, rather than local
community citizens. Ultimately, this history demonstrates how
"expertise" served as an exclusionary form of cultural and social
capital that prevented racial minorities and non-dominant groups
from fully participating.
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