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Books > Reference & Interdisciplinary > Communication studies > Media studies
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The Media Studies Toolkit (Paperback)
Loot Price: R1,100
Discovery Miles 11 000
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The Media Studies Toolkit (Paperback)
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In this critical primer, Michael Z. Newman introduces newcomers to
the key concepts, issues, and vocabulary of media studies. Across
ten chapters, Newman examines topics from text and audience to
citizenship and consumerism, drawing on a myriad of examples of
media old and new. Film and TV rub shoulders with mobile games and
social media, and popular music and video sharing platforms with
journalism and search engines. While the book takes a critical,
cultural approach, it covers topics that apply across many kinds of
media scholarship, bridging the humanities and the social sciences
and looking at media as a global phenomenon. It considers media in
relation to society and its unequal structures of power, and
relates media representations to their conditions of production in
media industries and consumption in the everyday lives of audiences
and users. Spanning the historical periods of mass media and online
participatory culture, it also probes assumptions about media that
were formulated in a previous era and looks at how to update our
thinking to address an ever-changing digital mediascape. With its
clear and accessible style, this book is tailor-made for
undergraduate students of media, communication, and cultural
studies, as well as anyone who would like to better understand
media.
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