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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Public Media Management for the Twenty-First Century - Creativity, Innovation, and Interaction (Hardcover, New)
Loot Price: R4,533
Discovery Miles 45 330
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Public Media Management for the Twenty-First Century - Creativity, Innovation, and Interaction (Hardcover, New)
Series: Routledge Research in Cultural and Media Studies
Expected to ship within 12 - 17 working days
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This book analyzes the challenges facing public service media
management in the face of ongoing technological developments and
changing audience behaviors. It connects models, strategies,
concepts, and managerial theories with emerging approaches to
public media practices through an examination of media services
(e.g. blogs, social networks, search engines, content aggregators)
and the online performance of traditional public media
organizations. Contributors identify the most relevant and useful
approaches, those likely to encourage creativity, interaction, and
the development of innovative content and services, and discuss how
such innovation can underpin the continuation or expansion of
public service media in the changing mediascape.
General
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