This book offers a new approach to the principles and functioning
of rhetoric. In everyday life, we often debate issues or simply
discuss questions. Rhetoric is the way in which we answer questions
in an interpersonal context, when we want to have an effect on
those with whom we are communicating. They can be convinced or
charmed, persuaded or influenced, and the language used can range
from reasoning to the sharing of narratives, literary or otherwise.
What is Rhetoric? provides a breakthrough in the field, offering a
systematic and unified view of the topic. The book combines the
social aspects of rhetoric, such as the negotiation of distance
between speakers, with the theory of emotions. All the principal
authors from Plato and Aristotle to contemporary theorists are
integrated into Michel Meyer's 'problematological' conception of
rhetoric, based on the primacy of questioning and answering in
language and thought.
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