This volume is the first to combine textual analysis of food media
texts with interviews with media production staff, reality TV
contestants, celebrity chefs, and food producers and retailers
across the artisan-conventional spectrum. Intensified media
interest in food has seen food politics become a dominant feature
of popular media-from television and social media to cookbooks and
advertising. This is often thought to be driven by consumers and by
new ethics of consumption, but Media and Food Industries reveals
how contemporary food politics is also being shaped by political
and economic imperatives within the media and food industries. It
explores the behind-the-scenes production dynamics of contemporary
food media to assess the roles of-and relationships between-media
and food industries in shaping new concerns and meanings with
respect to food.
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