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Kawaii Engineering - Measurements, Evaluations, and Applications of Attractiveness (Hardcover, 1st ed. 2019)
Loot Price: R4,271
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Kawaii Engineering - Measurements, Evaluations, and Applications of Attractiveness (Hardcover, 1st ed. 2019)
Series: Springer Series on Cultural Computing
Expected to ship within 12 - 17 working days
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"Kawaii" is a Japanese word that denotes "cute," "lovable," or
"charming" although it does not have exactly the same meaning as
those adjectives. This book proposes engineering methodologies for
systematic measurement of the affective perception of kawaii, by
using virtual reality and biological signals, and discusses the
effectiveness of kawaii engineering for designing industrial
products and services. Kawaii can draw sympathy from people and can
embody a special kind of cute design, which reduces fear and makes
dull information more acceptable and appealing. Following the
introduction of the background of kawaii engineering in Chapter 1,
Chapters 2 and 3 describe experiments on the systematic measurement
and evaluation methods for kawaii products and affective evaluation
experiments. Chapter 4 proposes a mathematical model to identify
the physical attributes that determine kawaii in motion. Chapters 5
and 6 explain research that uses biological signals and
eye-tracking. After a brief survey of psychological research on
kawaii and cuteness in Chapter 7, Chapters 8 and 9 introduce the
use of spoons designed to stimulate the appetite of the elderly and
the practical implementation of an emotion-driven camera. Chapters
10-14 explain experimental research that examines kawaii perception
of people from various cultural backgrounds. Kawaii Engineering
will appeal to those who work on affective computing, product
design, user experience design, virtual reality, and biological
signals.
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