For the first half of the twentieth century, Great Britain led the
world in motorcycle design and production, exporting its products
to countries all over the globe. However, by 1960 this once-great
industry had fallen into what was to be a terminal decline. During
the 1960s and '70s Britain still manufactured a wide range of
machines, but a combination of poor management, lack of investment,
foreign competition (notably from Japan), and the arrival of the
small, affordable car conspired to sound the death knell for most
British motorcycles by the end of the 1970s. Mick Walker uses a
host of colourful illustrations to explore the models produced by
British companies and their foreign competitors, and explains what
the industry did to fight its ultimate demise.
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