Principles of Pharmaceutical Marketing (Hardcover, 3rd edition)

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant "real world" approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

General

Imprint:	Routledge Member of the Taylor and Francis Group
Country of origin:	United States
Release date:	December 1988
First published:	1985
Authors:	Mickey C Smith Ph D
Dimensions:	216 x 156mm (L x W)
Format:	Hardcover - Cloth over boards
Pages:	544
Edition:	3rd edition
ISBN-13:	978-0-86656-935-4
Categories:	Books > Business & Economics > Economics > General Books > Medicine > General issues > General Books > Business & Economics > Business & management > Sales & marketing > General Books > Medicine > Nursing & ancillary services > Nursing > General Books > Academic & Education > Varsity Textbooks > Nursing
LSN:	0-86656-935-9
Barcode:	9780866569354

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!