Principles of Pharmaceutical Marketing, Third Edition offers the
perspectives of both those who teach and those who practice
pharmaceutical marketing. This reflects the need for and the effort
to provide the most relevant "real world" approach to this complex
and fascinating field. This text is designed for undergraduate
students in pharmacy whose background in marketing is limited,
those actually involved in pharmaceutical marketing, and anyone
desiring an introduction to the intricacies involved in the
marketing of pharmaceutical products.
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