Alphabet - The Becoming of Google (Hardcover)

Google is synonymous with searching, but in this innovative new research volume, Micky Lee explores how the Alphabet Corporation, now the parent company of Google, is more than just a search engine. Using a political economic approach, Lee draws on the concept of networks to investigate the growth of this key media player. The establishment of the parent company, Alphabet, shows the company is expanding to other industries from equity investment to self-driving cars. This book first examines this history of expansion, before delving into the economic, political, and cultural profiles of the corporation. Lee ultimately finds that what makes Google powerful is not one genius idea, but rather networks of people, places, and capital. Alphabet: The Becoming of Google is a compelling dive into the sometimes inscrutable world of Google, ideal for students, scholars, and researchers interested in the fields of digital media studies, the politics and economies of online media, and the history of the internet.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Global Media Giants
Release date:	May 2019
First published:	2019
Authors:	Micky Lee
Dimensions:	216 x 138 x 8mm (L x W x T)
Format:	Hardcover
Pages:	118
ISBN-13:	978-0-367-19734-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Economics > Political economy Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN:	0-367-19734-0
Barcode:	9780367197346

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