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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Alphabet - The Becoming of Google (Hardcover)
Loot Price: R1,482
Discovery Miles 14 820
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Alphabet - The Becoming of Google (Hardcover)
Series: Global Media Giants
Expected to ship within 12 - 17 working days
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Google is synonymous with searching, but in this innovative new
research volume, Micky Lee explores how the Alphabet Corporation,
now the parent company of Google, is more than just a search
engine. Using a political economic approach, Lee draws on the
concept of networks to investigate the growth of this key media
player. The establishment of the parent company, Alphabet, shows
the company is expanding to other industries from equity investment
to self-driving cars. This book first examines this history of
expansion, before delving into the economic, political, and
cultural profiles of the corporation. Lee ultimately finds that
what makes Google powerful is not one genius idea, but rather
networks of people, places, and capital. Alphabet: The Becoming of
Google is a compelling dive into the sometimes inscrutable world of
Google, ideal for students, scholars, and researchers interested in
the fields of digital media studies, the politics and economies of
online media, and the history of the internet.
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