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Books > Earth & environment > Regional & area planning
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Rethinking Place Branding - Comprehensive Brand Development for Cities and Regions (Paperback, Softcover reprint of the original 1st ed. 2015)
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Rethinking Place Branding - Comprehensive Brand Development for Cities and Regions (Paperback, Softcover reprint of the original 1st ed. 2015)
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As Place Branding has become a widely established but contested
practice, there is a dire need to rethink its theoretical
foundations and its contribution to development and to re-assert
its future. This important new book advances understanding of place
branding through its holistic, critical and evidence-based
approach. Contributions by world-leading specialists explore a
series of crucially significant issues and demonstrate how place
branding will contribute more to cultural, economic and social
development in the future. The theoretical analysis and
illustrative practical examples in combination with the accessible
style make the book an indispensable reading for anyone involved in
the field.
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