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Pumpkin Plan (Hardcover)
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Pumpkin Plan (Hardcover)
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List price R749
Loot Price R577
Discovery Miles 5 770
You Save R172 (23%)
Expected to ship within 10 - 15 working days
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Donate to Against Period Poverty
Total price: R597
Discovery Miles: 5 970
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Each year Americans start one million new businesses, nearly 80
percent of which fail within the first five years. Under such
pressure to stay alive--let alone grow--it's easy for entrepreneurs
to get caught up in a never-ending cycle of "sell it--do it, sell
it--do it" that leaves them exhausted, frustrated, and unable to
get ahead no matter how hard they try. This is the exact situation
Mike Michalowicz found himself in when he was trying to grow his
first company. Although it was making steady money, there was never
very much left over and he was chasing customers left and right,
putting in twenty-eight-hour days, eight days a week. The punishing
grind never let up. His company was alive but stunted, and he was
barely breathing. That's when he discovered an unlikely source of
inspiration--pumpkin farmers. After reading an article about a
local farmer who had dedicated his life to growing giant pump-kins,
Michalowicz realized the same process could apply to growing a
business. He tested the Pumpkin Plan on his own company and
transformed it into a remarkable, multimillion-dollar industry
leader. First he did it for himself. Then for others. And now you.
So what is the Pumpkin Plan? Plant the right seeds: Don't waste
time doing a bunch of different things just to please your
customers. Instead, identify the thing you do better than anyone
else and focus all of your attention, money, and time on figuring
out how to grow your company doing it.Weed out the losers: In a
pumpkin patch small, rotten pumpkins stunt the growth of the
robust, healthy ones. The same is true of customers. Figure out
which customers add the most value and provide the best
opportunities for sustained growth. Then ditch the worst of the
worst.Nurture the winners: Once you figure out who your best
customers are, blow their minds with care. Discover their
unfulfilled needs, innovate to make their wishes come true, and
overdeliver on every single promise. Full of stories of other
successful entrepreneurs, "The Pumpkin Plan" guides you through
unconven-tional strategies to help you build a truly profitable
blue-ribbon company that is the best in its field.
General
Imprint: |
Portfolio
|
Country of origin: |
United States |
Release date: |
July 2012 |
First published: |
July 2012 |
Illustrators: |
Mike Michalowicz
|
Dimensions: |
235 x 158 x 20mm (L x W x T) |
Format: |
Hardcover - Unsewn / adhesive bound / Paper over boards / With dust jacket
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Pages: |
228 |
ISBN-13: |
978-1-59184-488-4 |
Categories: |
Books >
Business & Economics >
Business & management >
General
|
LSN: |
1-59184-488-6 |
Barcode: |
9781591844884 |
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