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Books > Business & Economics > Business & management > Management of specific areas > Research & development management
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The Design Experience - The Role of Design and Designers in the Twenty-First Century (Hardcover, New Ed)
Loot Price: R4,214
Discovery Miles 42 140
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The Design Experience - The Role of Design and Designers in the Twenty-First Century (Hardcover, New Ed)
Expected to ship within 10 - 15 working days
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How are we to understand the changing role of design and designers
in the new age of consumer experience? Drawing on perspectives from
cultural studies, design management, marketing, new product
development and communications theory, The Design Experience
explores the contexts, practices and roles of designers in today's
world, providing an accessible introduction to the key issues
reshaping design. The book begins by analysing how consumers
acquire meaning and identity from product and other experiences
made possible by design. It then explores issues of
competitiveness, innovation and management in the context of
industry and commerce. If designers are creators of human
experiences, what does this mean for their future role in culture
and commerce? Subsequent chapters look at new ways in which
designers conduct user research and how designers should
communicate about design and decision-making with key stakeholders.
The authors conclude with a discussion of the design 'profession':
will that label be a help or hindrance for tomorrow's designer?
Written for students of design, design management, cultural and
business studies, The Design Experience is also of interest to
practitioners of design, marketing and management. Illustrated case
study material is integrated into the text, and the book also
includes a glossary, and extensive references.
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