How do executives make decisions? Are their decisions conscious or
unconscious? Can they explain each decision they make? What tools
can they use to improve their decision-making process? These are
some of the questions this book addresses. During the past 35
years, as an entrepreneur and senior executive of several
medium-sized Canadian hi-tech businesses, the author noticed that
his decision-making processes were often based either on experience
or on advice received from colleagues. Seldom were the decisions
based on formal or informal academic-based methods. There is no
substitute for years of experience in any human endeavor. However,
tapping into some of the methods and lessons learned from personal
experience can result in useful principles for others to follow.
These principles are very useful, especially for entrepreneurs
interested in building their businesses or executives looking for
some additional help in acquiring a better decision-making
mousetrap.
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