How do executives make decisions? Based on what? Are their
decisions conscious or unconscious? Can they explain each decision
they make? What tools can they use to improve their decision-making
process? What rules of thumb (heuristics) can they use when faced
with decision-making challenges? These are some of the questions
this book is about. During the past 30 years, as an entrepreneur
and senior executive of several medium-sized Canadian hi-tech
businesses, the author observed his decision-making processes to be
based either on experience or on advice received from colleagues.
Seldom were decisions based on formal or informal academic-based
methods. Discussing decision-making methods with other executives
of comparable business backgrounds confirms they rely on similar
methods when looking for solutions to challenging business
problems. There is no substitute for years of experience in any
human endeavour. However, tapping into some of the methods and
lessons learned from personal experience can result in useful
principles for others to follow. These principles might be useful
especially for entrepreneurs interested in building their
businesses or executives looking for some additional help in
acquiring a better decision-making mouse-trap.
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