Network Embeddedness - Examining the Effect on Business Performance and Internationalization (Hardcover, 1st ed. 2017)

This book systematizes the concepts of business relationships and network embeddedness, taking a new approach to internationalization, relevant for the global economy. It reflects the growing importance of network internationalization theory and explores the impact of embeddedness in domestic and foreign relationships on a company's performance. The author questions the validity of the distinction between domestic and foreign activity of companies and demonstrates that in the B2B market, there are actually no exclusively domestic companies which are not directly or indirectly connected with foreign entities. Chapters cover both small to medium sized enterprises and large multinational corporations, presenting a qualitative analysis of over 400 companies including case studies from the IT and furniture industries. This informative study will provide useful insight for academics and students of business and management, international business and organization studies.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Palgrave Studies of Internationalization in Emerging Markets
Release date:	August 2017
First published:	2017
Authors:	Milena Ratajczak-Mrozek
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	402
Edition:	1st ed. 2017
ISBN-13:	978-3-319-56510-1
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Business & Economics > Business & management > Business mathematics & systems > General Promotions
LSN:	3-319-56510-9
Barcode:	9783319565101

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