Acknowledging that there is much more to building a successful
photography business than taking great pictures, this manual shows
how to build and run a thriving boutique baby photography studio.
All aspects of the business end of a studio are explained, from
designing an advertising campaign and planning a successful sales
cycle to establishing effective operational and customer service
processes. In addition to the back-office details, strategies for
creating stunning images--including working with emotional
moms-to-be, nervous first-time parents, and finicky babies--are
clearly presented. The low-volume, high-dollar nature of a studio
specializing in baby photography can be challenging, but this road
map to success will keep photographers working with clients from
the first pregnancy shot to the first day of school and beyond.
General
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