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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Chinese New Media Cultures in Transition - Weibo and the Carnivalesque (Hardcover, New edition)
Loot Price: R2,136
Discovery Miles 21 360
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Chinese New Media Cultures in Transition - Weibo and the Carnivalesque (Hardcover, New edition)
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Chinese New Media Cultures in Transition: Weibo and the
Carnivalesque is an important contribution to international
scholarship on Chinese social media and its role in empowering
ordinary Chinese netizens to challenge and influence government and
mainstream media policies and practices in ways not possible prior
to the widespread availability of digital media. This book develops
a new model for understanding Chinese netizens' model of
participation in online discussions-Carnivalesque Participatory
Discourse-that integrates Bakhtin's concept of Carnivalesque
discourse with concepts drawn from the Chinese cultural context,
Weiguan and Meizhi. The model is then applied to case studies of
three different major social media events in China, illustrating
the usefulness of the model and illuminating scholarly
understanding of the features and social-political significance of
Chinese online discourse. Chinese New Media Cultures in Transition
demonstrates that participating in online discourse and communities
in China that are not explicitly political but are playful and
humorous can lead to citizen empowerment.
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