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Unternehmenskommunikation - Kommunikationsmanagement Aus Sicht Der Unternehmensfuhrung (German, Paperback, 2nd 2., Uberarb. U. Erw. Aufl. 2008 ed.) Loot Price: R1,820
Discovery Miles 18 200
Repayment Terms: R171 pm x 12*
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Unternehmenskommunikation - Kommunikationsmanagement Aus Sicht Der Unternehmensfuhrung (German, Paperback, 2nd 2., Uberarb. U....

Unternehmenskommunikation - Kommunikationsmanagement Aus Sicht Der Unternehmensfuhrung (German, Paperback, 2nd 2., Uberarb. U. Erw. Aufl. 2008 ed.)

Miriam Meckel, Beat Schmid

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Loot Price R1,820 Discovery Miles 18 200 | Repayment Terms: R171 pm x 12*

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Auf der Basis interdisziplinarer Erkenntnisse wird ein einheitlicher Begriffsrahmen und ein Steuerungsmodell fur das Kommunikationsmanagement entwickelt. Daran anschliessend stellen fuhrende Autoren des Gebietes wichtige Teilbereiche und Aufgabenstellungen der Unternehmenskommunikation vor. Ziel ist eine Zusammenfuhrung wichtiger Positionen zum Thema Kommunikationsmanagement, die die Marketingsicht, die kommunikationswissenschaftliche PR-Sicht sowie neue Ansatze eines Stakeholder Managements einschliesst.
Die 2. Auflage wurde um einen neuen Beitrag zu Online-Kommunikation erweitert.



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General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: August 2008
First published: August 2008
Editors: Miriam Meckel • Beat Schmid
Dimensions: 244 x 170 x 30mm (L x W x T)
Format: Paperback - Trade
Pages: 556
Edition: 2nd 2., Uberarb. U. Erw. Aufl. 2008 ed.
ISBN-13: 978-3-8349-0973-2
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 3-8349-0973-4
Barcode: 9783834909732

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