Advice on how companies can succeed in the new digital business
environment. The most important skills a leader needs to succeed in
a digital environment are not technical in nature but
managerial-strategic vision, forward-looking perspective,
change-oriented mindset. A company's digital transformation does
not involve abandoning widget-making for app developing or pursuing
"disruption" at the cost of stability. Rather, it is about adopting
business processes and practices that position organizations to
compete effectively in the digital environment. More important than
technology implementation are strategy, talent management,
organizational structure, and leadership aligned for the digital
world. How to Go Digital offers advice from management experts on
how to steer your company into the digital future. The book will
put you on the right strategic path, with articles from MIT Sloan
Management Review on developing a digital strategy, reframing
growth for a digital world, monetizing data, and generating
sustainable value from social media. Talent acquisition and
retention are addressed, with articles on HR analytics, data
translators, and enabling employees to become brand ambassadors
outside of the office. Operational makeovers are discussed in terms
of sales, services, new technologies, and innovation. Contributors
Allan Alter, Stephen J. Andriole, Bart Baesens, Gloria Barczak,
Cynthia M. Beath, Alpheus Bingham, Didier Bonnet, Chris Brady,
Joseph Byrum, Marina Candi, Manuel Cebrian, Marie-Cecile Cervellon,
Simon Chadwick, Sophie De Winne, Mike Forde, Gerald C. Kane, Rahul
Kapoor, David Kiron, Thomas Klueter, Mary C. Lacity, Rikard
Lindgren, Pamela Lirio, Tucker J. Marion, Lars Mathiassen, Pete
Maulik, Paul Michelman, Narendra Mulani, Pierre Nanterme, Doug
Palmer, Alex "Sandy" Pentland, Anh Nguyen Phillips, Frank T.
Piller, Iyad Rahwan, Deborah L. Roberts, Jeanne W. Ross, Ina M.
Sebastian, Luc Sels, James E. Short, Fredrik Svahn, Steve Todd,
Leslie P. Willcocks, H. James Wilson, Barbara H. Wixom
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