The Customer Centric Enterprise - Advances in Mass Customization and Personalization (Paperback, 2003 ed.)

Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter&Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Release date:	June 2003
First published:	2003
Editors:	Mitchell M. Tseng • Frank Piller
Dimensions:	235 x 155 x 28mm (L x W x T)
Format:	Paperback
Pages:	536
Edition:	2003 ed.
ISBN-13:	978-3-540-02492-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Customer services Promotions
LSN:	3-540-02492-1
Barcode:	9783540024927

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!