Strategic Pharmaceutical Marketing Management in Growth Markets (Paperback)

India is the largest provider of generic drugs globally. The Indian pharmaceutical sector supplies over 50 per cent of the global demand for various vaccines, and as a result, holds an important position in the global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets. The book introduces the fast-paced and multi-faceted discipline of pharmaceutical marketing management through an in-depth discussion on the genesis and evolution of its marketing concept. Combining theory and practice, it offers a strategic approach to pharmaceutical marketing from an organisational and business perspective and explicates the practical applications of it. Richly supported by case studies, the book brings together fresh perspectives and approaches equally useful for students and professionals. This book will be of interest to academicians, advanced students, and practitioners of pharmaceutical marketing and pharmaceutical management. It will also be beneficial to those interested in business strategy, decision making, and international marketing.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	May 2023
First published:	2023
Authors:	Mithun Nandy
Dimensions:	234 x 156mm (L x W)
Format:	Paperback
Pages:	232
ISBN-13:	978-1-03-232164-6
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > International business Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies > General Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries
LSN:	1-03-232164-4
Barcode:	9781032321646

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