Books > Social sciences > Politics & government > Public administration
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Public Sector Communication - Closing Gaps Between Citizens and Public Organizations (Hardcover)
Loot Price: R2,456
Discovery Miles 24 560
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Public Sector Communication - Closing Gaps Between Citizens and Public Organizations (Hardcover)
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R2,466
Discovery Miles: 24 660
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A comprehensive guide to future-proofing public sector
communication and increasing citizen satisfaction How to
communicate with the citizens of the future? Why does public sector
communication often fail? Public Sector Communication combines
practical examples from around the world with the latest
theoretical insights to show how communication can help bridge gaps
that exist between public sector organizations and the individual
citizens they serve. The authors--two experts in the field with
experience from the public sector--explain how public entities, be
they cities, governments, foundations, agencies, authorities,
municipalities, regulators, military, or government monopolies and
state owned businesses can build their intangible assets to
future-proof themselves in a volatile environment. The book
examines how the recent digitalization has increased citizen
expectations and why one-way communication leaves public sector
organizations fragile. To explain how to make public sector
communication antifragile, the authors map contributions from a
wide variety of fields combined with illustrative examples from
around the world. The authors propose a research-based framework of
different intangible assets that can directly improve communication
in the public sector. This important resource: Helps explain the
sector-specific conditions and why communication is often
challenging in the public sector Summarizes all relevant literature
on the topic across disciplines and includes the most popular
management ideals of the recent decades Explores how public sector
organizations can increase citizen satisfaction with effective
communication Presents new approaches to both the study and
practice of communication in the public sector Provides
international examples of successful public sector communication
Offers realistic guides to building intangible assets in practice
Written for advanced undergraduate and graduate students, as well
as public managers and leaders, Public Sector Communication offers
an illustrative, research-based guide to improving communication
and engaging citizens of today and the future.
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