This book provides the reader with inside knowledge about the
application and workability of the concept of benchmarking in
different industrial contexts. It takes a practical approach,
including case studies in benchmarking applications from a
cross-section of industry and commerce, and promotes
state-of-the-art thinking and innovation through the use of
benchmarking. It is the key text for senior managers, project
teams, trainers and consultants in benchmarking and quality
management. Effective Benchmarking features include: 20 case
studies from nine different sectors; evidence that benchmarking can
help achieve competitive advantage; numerous tips and useful
information.
General
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